Email marketing is one of the most effective digital marketing strategies for building relationships with customers and driving sales. It allows businesses to directly reach their audience with personalized messages, updates, promotions, and valuable content right in their inbox. Unlike social media, email gives you more control over your communication and helps create a loyal customer base by maintaining regular contact. With the use of automation, segmentation, and analytics, companies can send the right message to the right people at the right time, making email marketing cost-effective and result-driven.